Hi, I’m Evelyn Choi.

Over the past decade, I have designed products across footwear, lifestyle accessories, home goods, furniture, and lighting. In addition to design I have led trend forecasting, CMF direction, and product development, owning projects from initial concept through to finished product.

I am currently working independently and open to collaboration. 

EXPERIENCE

  • Remote | 2024-Present

  • Las Vegas | 2023 - 2024

    Designed lighting fixtures and furniture emphasizing manufacturability and scalability. Developed multi-story concepts and interior/exterior dress-ups through renders, staging, and VR walkthroughs.

  • Remote | 2021 - 2023
    Partnered on special projects with A-list celebrities and oversaw the development of brands and product experiences from concept to launch. Applied human-centered design principles to expand product assortments and categories on Amazon, securing two design patents. Led team CMF initiatives and standardized DFM documentation.

  • Seattle, WA | 2020 - 2021
    Designed luggage and soft bags and developed line plans across Ricardo and Skyway brands.

  • Dallas, TX | 2018 - 2019
    Established the brand’s first Women’s collection, distinctive within the watch industry yet true to its visual language. Partnered with overseas factories to align on design intent, ensure quality, and drive innovation beyond traditional watchmaking.

  • Dallas, TX | 2016 - 2018
    Designed and developed platforms from the ground up, later showcased as campaign collections. Led special collaborations with Jamie Chung, Forty Five Ten, and Amber Interiors for the launch of Fossil’s Curator Series.

  • Guangzhou, GD | 2015
    Designed the Unisex UN Sport Boot concept, showcased on ConceptKicks, and developed new footwear, jewelry, and accessory concepts across Men’s and Women’s Sportswear and Dress collections.

  • Montreal, QC | 2014 - 2015
    Designed the Aldo Ladies’ Campaign Shoe for SS2015, Zinna, which became an international best-seller. Spearheaded the company’s 3D modeling and printing department, building the business case, training teams, and creating precise digital models of outsoles and hardware for prototyping. Supported all Aldo Ladies’ Footwear teams by producing CADs, 3D models, and detailed tech drawings for sample production and new mold development.

EDUCATION

  • Ottawa, ON | 2011 - 2016
    As part of the Faculty of Engineering, the program emphasized human-centered design as well as materials, manufacturing processes, and production methods. Before graduating, I also completed UX/UI coursework and gained over a year of industry experience through internships.