Bikeroo Color Story

In addition to my Industrial Design work at Thrasio, I led Color, Material, and Finish direction across multiple brands, including Bikeroo. I established CMF standards and created a unified guideline to inform future product development. The following color story was part of a direction deck presented to the brand team and later adopted into Bikeroo’s official brand guidelines. These CMF directions are now implemented in the current product lineup, available on Amazon.

(View live products here)