Special Edition Smartwatch Dial
While at Fossil, I designed an interactive and distinctive smartwatch dial in collaboration with actress Jamie Chung. The project introduced a new experience to Fossil and the smartwatch space, moving away from static layouts that displayed all functions at once and toward more engaging, memorable interactions.
Year
2017
Team
Fossil Wearables
Contribution
Lead UX/UI Designer
Art Direction
Design Guidance
Illustration
Programming
Team
Evelyn Choi
Kaspar Heinrici
Rachel Little
Shawn Spencer
Jamie Chung, Fossil Ambassador 2016/2017
Project Goals
Watch Face Inspired by Jamie’s Dog, Ewok
Dial Design: Illustration of Ewok featured on the watch face
Functions:
Weather
Step Count
Alarm
The existing offerings of digital dials in the market were lacking personality and variety.
How can we make smartwatch dials more interactive and memorable?
Weather app syncs with the smartwatch to show Ewok in real time weather conditions.
Tap the home screen to toggle between time and day/date.
Tap the weather screen to toggle between time and current temperature.
A dial with character
The new special edition dial brought personality to Fossil’s smartwatch lineup and quickly became a standout. Its popularity led to the release of a second version featuring a pitbull design soon after.
Featured on OK! Magazine