Annette // Spring 2018 Campaign
A time piece inspired by Fossil’s iconic D-ring hardware. Annette has a minimal aesthetic with a first ever functional swivel lug that is removable and interchangeable as well as the strap for ultimate customization.First platform to have versatility of lugless and D-ring option to customize looks.
Company
Fossil Women’s
Year
2017-2018
Tools Used
Procreate
Illustrator
SolidWorks
Keyshot
Contribution
Design Lead
Annette was selected to join Fossil’s hybrid smartwatch line, Fossil Q. It pairs a classic watch design with smart features like customizable buttons, instant time updates, and discreet call and text notifications.
