JM Women’s Collection
During my time at Jack Mason, a company known for its men’s watches, I led the development of the brand’s first women’s collection. My goal was to define the JM muse and establish a cohesive Visual Brand Language across copy, graphics, product, and packaging. The result was a collection that stood out in the watch industry while staying true to Jack Mason’s DNA.
Company
Jack Mason
Year
2018-2019
Contribution
Design Lead
CMF
Visual Brand Language
Platforms Evelyn, Caroline, and Olivia
Tools Used
Procreate
Illustrator
Photoshop
SolidWorks
“In order to be irreplaceable, one must always be different”
— Coco Chanel
Timeless
“In a world full of trends I want to remain a classic.”
- Audrey Hepburn
Sophisticated
Witty
Classic Silhouettes, embellished with striking details.
EVELYN
Modernizing the Oval
CAROLINE
Embellished with Details
OLIVIA
Gem Inspired Timepiece
MONROE
Inspired by Tile Motifs
ELLUM
Everyday Sophistication
Contributors
Evelyn Choi | Design Lead, CMF, Visual Brand Language, Platforms Evelyn, Caroline, and Olivia
Peter Cho | Creative Direction, Ellum Platform
Colin Curry | Canton Platform
Foxx Ohmer | Monroe Platform