Reimagining Coffee Makers with Sofia Vergara
Design concepts and product positioning were pitched to Sofia Vergara’s team, incorporating their feedback to explore potential design directions. The project remained in concept phase but was evaluated for production viability.
Company
Thrasio
Year
2021-2022
Contribution
Design Refinement
CMF
User Interface
Product Visualization
Team
Evelyn Choi
Kyle MacDonald
David Genkin
Strategy + Direction
Initial Concept + Research
Women are shaping the future.
Sofia Vergara has become a leading voice in entertainment, business, and women’s empowerment. With women now representing a rapidly growing share of higher educated and higher earning consumers, their needs and lifestyles have evolved, yet the coffee market has not kept pace. This project explored an opportunity to design coffee makers that better reflect women’s unique style, tastes, and preferences.
Our Aim
Reimagine at-home coffee experience by:
Utilizing more stylistic and expressive forms and materials.
Decluttering the user interface, leaving only what is essential.
Using high quality internals and Smartbrew Technology to ensure a great cup of coffee every time.
Soft Vibrance
By incorporating soft finishes, lively colors, and simple forms, this design creates a calming ambience that resonates with the audience's morning coffee ritual.
The Egg
Defined by its subtlety, this concept coffee maker invites the user to slow down and savor their morning ritual with clean, soft curves, materials that are inviting to the touch and a friendliness that just isn’t found in the market today.
Sophisticated Elegance
This direction highlights femininity through bold, sculptural forms. Pronounced fluting, metallic accents, and statement materials define a design that feels both modern and timeless.
The Column
Designed to complement both elegantly appointed spaces and minimalist interiors, this concept offers a sculpted reinterpretation of the traditional coffee maker. Fluted accents and striking lines create a presence that stands out in any kitchen or on the shelf.
The Orb
More abstract and striking than the other concepts, this design draws inspiration from the egg and elevates it into the realm of art. It functions not only as a coffee maker but also as a statement of individuality and distinction.
