Kizen Brand Bolster & Kitchen Scale
As part of a team initiative to strengthen Thrasio’s portfolio through brand bolsters, our goal was to design products and experiences that felt both delightful and playful. In the kitchen category, we focused on tools that were simple and intuitive, eliminating guesswork to make cooking error-free, enjoyable, and accessible to all.
While this was a collaborative project, the visuals shown were refined and re-rendered to highlight my individual contribution.
Company
Thrasio
Year
2022
Contribution
Kitchen Scale
CMF Direction
User Interface
Product Visualization
Tools Used
Illustrator
Photoshop
SolidWorks
3D Printing
Rebuilding a brand through Human Centered Design
Before design began, we surveyed more than 2,000 respondents to validate our brand positioning and better understand target users. While many enjoy cooking and take pride in trying new meals, most feel anxious about food safety, rely on the same recipes, and believe there is too much guesswork. These insights guided our goal of creating simple, intuitive tools that reduce uncertainty and build confidence in the kitchen.
CMF & User Interface
Contributors
Evelyn Choi | Industrial Design, CMF, User Interface
Kyle MacDonald | Creative Direction, Industrial Design
Rory Bruggeman | Branding
Mike Jacobs | Industrial Design, Visual Brand Language
Gabe West | Industrial Design, DFM
Magdalena Wilson | Industrial Design, DFM
Ethan Powell | Industrial Design, DFM
Tanner Pulley | Industrial Design, DFM
Zach Frasier | Graphic Design